Schreiner University

Creative Concepting • Creative Direction • Art Direction • Brand Development • Asset Creation

Over the course of several years, I served as Creative Director on a wide range of initiatives for Schreiner University, helping to strengthen their brand and support enrollment growth. The team's work included refining the university's visual identity, introducing a tertiary color to help set them apart from other Texas schools and ensuring consistency across both digital and physical assets. From printed materials for TACRAO events to digital ads, print advertising, paid social, and admissions SWAG, a cohesive brand presence was built. This contributed to a 33% increase in applications and a more recognizable, compelling brand experience.