Built For Creative Chemistry
Hi, I’m Donna Zinck!
With roots in both fine art and marketing, I approach visual storytelling with a creative lens that blends artistry and strategy. I'm passionate about crafting compelling narratives that span multiple mediums, blending creative concepting, brand messaging, and strategic thinking to bring ideas to life.
My expertise lies in Art Direction and Graphic Design—but more than anything, I’m driven to help businesses find smart, creative ways to market themselves without needing a Fortune 500 budget. Whether it's building a brand from scratch or elevating existing content, I focus on creating work that not only looks exceptional but also connects with the right audience.
“Think of me as the missing element in your creative process.”
SKILLS
Graphic Design • Art Direction • Creative Direction • Fine Art • Branding
Strategy • Project Management • Problem Solving • Leadership
TOOLS
Adobe Creative Suite • Wordpress • Mailchimp • Constant Contact • Basecamp • Canva
EXPERIENCE
BTYcreative – February 2014 - August 2025
Creative Director (July 2021 - present); Previous: Sr. Director of Brand Messaging, Visual Director​​
Brand Messaging & Strategy: Develop and refine brand identities through clear, compelling messaging that resonates with target audiences. Creative Concepting: Generate original ideas and creative directions that align with brand goals and set the stage for impactful campaigns. Visual Design: Create visually engaging designs across digital and print platforms, ensuring consistency and brand integrity and executing iterations from concept through execution. Web Design & Development: Contribute to the design and build of websites, creating user-friendly, visually cohesive digital experiences. Client Collaboration: Partner with businesses across a wide range of industries to deliver tailored branding, marketing, and creative solutions that drive results. Leadership: Lead and manage a team of designers, freelancers, and vendors to bring creative visions to life.
Freelance Art Director – February 2009 - February 2014
Successfully ran a freelance business, delivering high-quality design and marketing solutions across a wide range of industries.
​Creative Projects: Balanced hands-on design work with high-level creative direction across print, digital, and broadcast media. Led concept development, design, and campaign strategy from concept through execution. Business Management: Handled all aspects of running a freelance business, including client relations, project management, budgeting, and creative delivery.
Creative Link – August 2002 - February 2009
Senior Art Director
Creative Development: Conceptualized and drove design development and campaign rollout from initial vision to final execution. Design Execution: Designed visually striking materials across print and digital platforms, including logo design, collateral design, and print advertising. Website Design & Development: Contributed to the creation of websites that are intuitive and visually aligned with brand standards.
BIG – June 2001 - August 2002
Art Director
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The Atkins Agency – April 1995 - June 2001
Production Artist, Art Director
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H-E-B – December 1994 - April 1995
Designer
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The Thompson Agency – February 1993 - December 1994
Production Artist