Replay Sports Cards, formerly known as One Stop Sports, was preparing to launch its franchise model and needed a bold, cohesive brand to match. Serving as Creative Director, I led a team of designers in the development of a new name, logo, and visual identity that brought energy and clarity to the growing trading card business. From color and font selection to social media templates, trade show concepts, and in-store materials like flags and flyers, every touchpoint was built with consistency and impact in mind. The project also included early website design, business cards, and a complete suite of branded assets to help Replay Sports Cards hit the ground running.