Four Six & Co Logo and Branding

A startup company, Four Six & Co wanted their logo and branding to be a reflection of their structure - 2 moms and 2 daughters. They are consultants in the government contract space, so the look needed to be something simple but professional, feminine but not too much so.

I worked with the client to create a logo whose serif typeface is a subtle nod to feminism, while the ampersand weaves through the U in "Four" to create a connection and show the familial aspect of the mark. The colors are more subdued, to fit with the corporate atmosphere they'll be presenting in, but with a softness that allows them to show their feminine side.