JackBe Grocer Grand Opening Campaign

JackBe Grocer is a grocery startup in Edmond, Oklahoma. Their concept: an app-based, Curbside, Drive-thru Grocer where customers never step inside. With a limited startup budget (including very few media dollars) and a need to make a loud entrance, bold, playful creative became the strategy. Every piece leaned into JackBe’s quirky voice and vibrant visuals to cut through the noise and drive downloads.

The result? Over 20,000 app downloads within the first month.

JackBe came with a logo already designed, and I worked in collaboration with the VP of Brand Strategy and the client to refine the logo and further develop the look of the brand

The campaign included billboards, digital display ads, direct mail, door hangers, yard signs, and 2 broadcast spots that were run on OTT and YouTube pre-roll. The "right banana" spot was submitted to - and won - a Telly award.