Cultivate & Bloom

Cultivate & Bloom is an online florist that specializes in hand-tied bouquets. Hand-tied is where flower stems are arranged in a spiral pattern, allowing the bouquet to actually STAND on its own. Because of the pattern, when the bouquet arrives it is ready to transfer to a vase as-is, no additional arranging required.

Focusing first on developing a beautiful logo, I then worked in collaboration with another designer to develop the website for the florist as well as digital ads and social media. For the website, we worked with an illustrator to come up with a "literal store front", since the company didn't have a brick and mortar location. Additionally, we worked with a photographer to capture every bouquet and gift item that was to be available on their website.