Creative Concepting • Creative Direction • Art Direction • Photography • Asset Creation

For Massage Heights' Mother’s Day campaign, a custom visual was created to spotlight the word HER in the headline “It’s All About HER”, with each letter crafted from real flowers and photographed for use across digital and print assets. The design supported a special gift card promotion offer, making it easy for customers to treat moms to a little extra relaxation while saving some money. A follow-up campaign for Father’s Day featured the headline “It’s All About HIM”, using sculptural succulents to create a bold, masculine counterpart—bringing visual cohesion to the seasonal promotions while celebrating both holidays in a memorable way.