Chris Madrid's Iconic Campaign

Strategic Concepting • Creative Direction • Art Direction • Asset Creation

This campaign was designed to make the most of a tight media budget, helping Chris Madrid’s maximize impact with minimal spend. A rotating billboard series featured signature menu items paired with the word “iconic,” reinforcing the legacy of this San Antonio favorite while showcasing the burgers and other items locals crave. The billboards changed out every 8 weeks, keeping the campaign fresh and distinctly Chris Madrid’s—all without breaking the bank. The campaign was eventually extended to web banners and print ads in local high school sports programs.