CASA needed to increase awareness and applications for their Court Appointed Special Advocate volunteer program, and bring consistency to their messaging across platforms. As Creative Director, I led the team in creating a bold, eye-catching campaign that stood out in both digital and physical spaces. From billboards to digital ads and printed materials, we unified CASA’s voice and visuals to deliver a cohesive, compelling message. 

 

The result was a powerful campaign that helped drive a 200% increase in volunteer sign-ups over nine months.